MADBROOK DONUT FACTORY
I was brought onto Madbrook's marketing team to create new, more appealing mascots to represent their brand as they transitioned to a more playful and edgy direction. They wanted each donut to have it's own unique personality and voice. I absolutely loved working on this project and I think it shows in the charm of each of these characters!
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/046a145e-f1e1-46d2-9c6a-1c3d80f92b2c_rw_3840.png?h=0a54f56e19f618eb2d65d4e43ae28e06)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/538a40a4-7064-452a-bfde-c4c210ee4b25_rw_1920.png?h=1b69bcf0cf1bd87179d84b86833111db)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/9df3fecb-059a-4ef3-bc59-f1d1da869335_rw_1920.png?h=811ceffb5e4c74f034147139128d85e7)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/02070dc3-21f0-4338-9ee6-a76f96cd5c7e_rw_1920.png?h=51cc4c33b5c93f5597e2bb637d51f308)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/89acf0a9-1ff7-497c-821a-5539e15bbdfd_rw_1920.png?h=c4057b3d6d01a259ba74bcf111256999)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/07bcbb80-d416-450b-a49a-f76da2e199c1_rw_1920.png?h=8677e2a4e6391ed84ddaf5992c0d4ead)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/12534e28-b365-4b8d-9757-803d6b15b8f0_rw_1920.png?h=ddd4ac3c13f29235d33ec204d6d46574)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/fbca1100-f10e-474b-8707-a01bc313d0ee_rw_1920.png?h=4c98670b93b17fbc6c1a064964d65e13)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/8f71ef8a-f325-4be4-82af-08e555f264d3_rw_3840.png?h=2e1163bce824266b0cc8ac312af98d90)
![](https://cdn.myportfolio.com/94a90655-f242-4b76-ac84-e97275eaeed4/676f0237-86c4-4d14-867c-4df2af9ec68b_rw_3840.png?h=3a495e372f2bef4974c4fa84fab02bbb)